A source tag is a URL parameter,
?channel=tag-name, that you can add to any store page URL when using it as the
landing page for your advertising and marketing activities. When a customer visits your store using a URL that contains
the tag, we automatically detect the tag is in the URL and attribute the visit and any resulting metrics to that tag.
This information is then categorized for you by tag name in Stores insights, giving you greater granularity of metrics
For example, if you want to drive traffic to your store using a holiday email campaign, you may want to track it as a traffic source in Stores insights. You can add a tag to the store page URL you placed in the email, and see all metrics driven from it in Stores insights. Similarly, you can use tags to track metrics generated by traffic you drive from ads, social media, blog posts and your own website.
There is no limit to how many tags you can create, and tags do not expire. As long as Stores insights identifies a tag in the URL used by the visitor, metrics will be collected towards the tag. However, there is a limit as to when tagged sources are shown by individual tag in Stores insights:
Data collected from tags that do not meet the above criteria will be aggregated under “Other tags”.
To make sure you add tags correctly, we recommend using the tag creation tool available in Stores insights. Navigate to Stores insights and click “create source tag” to create your tags.
If you would like to create the tag without having to navigate to Stores insights, here are best practices on how to do so successfully:
https://www.amazon.com/<your store name>
https://www.amazon.com/stores/<your store name>
?ingress=2&visitID=11232342anything highlighted red should be deleted. The URL to add the tag will be
channel=tag-name. If the tag name is SummerDresses, the tag will be