Orders, sales and units sold


Calculation

We calculate the total orders, sales or units generated by store visitors within 14 days of their last visit to your store.

There are two types of attributed sales and units we use in our calculations:

  • Direct sales or units: Total sales or units purchased of products available on a store page, where the store page was viewed by the purchasing customer.
  • Halo sales or units: Total sales or units purchased of products available on Amazon from your brand, where the product purchased was not available on the store page viewed by your customer.

Attribution

We use a last discovery methodology to attribute orders, sales and units sold to pages and to sources.

  • Sources: We attribute the sale to the last source of the customer visit prior to their purchase.
  • Pages: We attribute all direct sales to the page viewed, which contained the purchased product. We attribute halo sales to the last page viewed in the customer visit prior to their purchase.

If an attributed order contained multiple products that appear on separate pages, the order will be attributed only to the last page viewed and the traffic source of that page view.

It’s important to note that we display sales data in Stores insights based on the date of the visit, not the date the order was placed.