Stores insights provides information about your store's performance, including traffic and sales. You can access Stores insights from the Stores builder, or from the Stores main page.
Stores insights provides the following metrics:
| Metric | Definition | Available from |
|---|---|---|
| Visitors * | Total visitors to your store within the selected date range. Calculated based on daily unique users or devices. A unique visitor can visit more than one page and can visit from more than one traffic source. For this reason, the total visitors by page or source may sum up to a value larger than the total visitors by day to the store or to the page. | August 30th, 2017 |
| Visits * | Total visitors who arrived from a traffic source or visited a page within a single day. A visitor can visit from more than one traffic source and visit more than one page. | May 30th, 2018 |
| Views * | Number of page views | August 30th, 2017 |
| Views/Visitor | Average number of page views per visitor | August 30th, 2017 |
| Views/Visit | Average number of page views per visit | May 30th, 2018 |
| Sales | Estimated total sales generated by store visitors within 14 days of their last visit. | December 25th, 2017 |
| Units sold | Estimated units purchased by store visitors within 14 days of their last visit. | December 25th, 2017 |
| Orders | Estimated total orders placed by store visitors within 14 days of their visit. Orders contain one or more units sold. | April 15th, 2018 |
| Units/Order | Average units per order | April 15th, 2018 |
| Sales/Order | Average sales per order | April 15th,2018 |
| Sales/Visitor | Average sales per visitor | December 25th, 2017 |
| Sales/Visit | Average sales per visit | May 30th, 2018 |
On July 8th, 2018, we released a change that provides more accurate traffic data in Stores Insights.
Previously, page previews and caching requests from certain websites and apps were being counted in Insights traffic metrics. This is no longer the case.
Due to this change, some Stores may see a decrease in reported traffic metrics when compared to prior dates.
Metrics are available by the following dimensions:
| Dimension | Definition | Available from |
|---|---|---|
| Date | Date of the visitor’s visit. | August 30th, 2017 |
| Page | The store page by name. Data for deleted pages, if such exists, is aggregated as “deleted page”. | August 30th, 2017 |
| Traffic source | The traffic source from which the visitor arrived to the store. | December 25th, 2017 |
Stores insights provides a breakdown of metrics by traffic source. We categorize traffic sources as follows:
| Traffic source | Definition | Available from |
|---|---|---|
| Amazon Sponsored Brands | Traffic from Sponsored Brands ads on Amazon. | December 25th, 2017 |
| Amazon organic traffic | Traffic originating from your brand link on Amazon product detail pages. | December 25th, 2017 |
| Your tags | Traffic originating from your store's source tags. Learn more. | December 25th, 2017 |
| Other sources | All other traffic sources not categorized. | December 25th, 2017 |